Mazda
7 vehicles ranked by Brand Coherence Score — highest delivery against promise at the top, largest gaps at the bottom. Brand averages are intentionally not shown; individual vehicle scores tell the real story.
BCS range
7.0 – 8.7
Vehicles
7
Strongest in lineup
Mazda MX-5 Miata
8.7
Recognizable Benefit
Largest coherence gap
Mazda CX-5
7.0
Distinctive
All vehicles
| # | Vehicle | BCS |
|---|---|---|
| 1 | Mazda MX-5 Miata | 8.7 |
| 2 | Mazda CX-50 | 8.1 |
| 3 | Mazda CX-90 | 7.9 |
| 4 | Mazda CX-70 | 7.6 |
| 5 | Mazda Mazda3 | 7.5 |
| 6 | Mazda CX-30 | 7.4 |
| 7 | Mazda CX-5 | 7.0 |