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Every Brand Makes a Promise. We Built the Scoreboard.

10 Brand DNA dimensions. 336 United States vehicles. The Truth Gap score measures whether what the automaker promises matches what the owner experiences.

Powered by J.D. Power, IIHS, NHTSA, and Consumer Reports data. Ad-free. Influence-free. Brutally honest.

How We Score Vehicles
30+ Years Automotive Engineering
10 US Patents
J.D. Power, IIHS, NHTSA Data
100% Public Data Sources

How it works

Step 1

Search any vehicle

Look up any 2026 model by name, brand, or segment.

Step 2

See the Truth Gap

10 Brand DNA dimensions scored against what the manufacturer promises.

Step 3

Compare and decide

Side-by-side breakdown of up to 4 vehicles.

By the numbers
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Vehicles scored
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Manufacturers audited
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Brand DNA dimensions
Quality · Performance · Safety · Value · Technology · Comfort · Design · Security · Productivity · Sustainability
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Data points per vehicle

Every score backed by 40+ data points from leading automotive authorities.

Highest brand coherence

These vehicles deliver almost exactly what their manufacturer promised.

Lowest brand coherence

These vehicles show the most room for improvement between what's promised and what's delivered.

See What a Brand Coherence Audit Reveals

Two real reports. The highest score in our database and the lowest. This is what every vehicle audit includes.

Highest Rated Vehicle

Rolls-Royce Phantom

BCS7.8
Lowest Rated Active Vehicle

Jaguar E-Pace

BCS4.2

Brand DNA scorecard

Quality & Reliability
8
Compelling
Performance & Driving Dynamics
7
Distinctive
Affordability & Value
3
Nominal
Safety
5
Competent
Security
6
Above Average
Technology & Innovation
6
Above Average
Comfort & Convenience
10High
Purchase Driver
Design & Emotional Appeal
10High
Purchase Driver
Productivity
4
Functional
Sustainability & Efficiency
2Low
Acknowledged

Brand DNA scorecard

Quality & Reliability
4
Functional
Performance & Driving Dynamics
5High
Competent
Affordability & Value
3Low
Nominal
Safety
5High
Competent
Security
4
Functional
Technology & Innovation
4
Functional
Comfort & Convenience
5High
Competent
Design & Emotional Appeal
5High
Competent
Productivity
4
Functional
Sustainability & Efficiency
3Low
Nominal

Truth Gap

The gap between what Rolls-Royce promises and what the Phantom actually delivers. Higher score = closer to promise.

Delivers

3

Above-baseline delivery

  • Comfort & Convenience
    Purchase Driver
    10
  • Design & Emotional Appeal
    Purchase Driver
    10
  • Quality & Reliability
    Compelling
    8

Partial

3

6 to 7 — solid but not headline

  • Performance & Driving Dynamics
    Distinctive
    7
  • Security
    Above Average
    6
  • Technology & Innovation
    Above Average
    6

Gap

4

At or below segment baseline

  • Sustainability & Efficiency
    Acknowledged
    2
  • Affordability & Value
    Nominal
    3
  • Productivity
    Functional
    4
  • Safety
    Competent
    5

Truth Gap

The gap between what Jaguar promises and what the E-Pace actually delivers. Higher score = closer to promise.

No Strengths Identified

No attributes scored above segment baseline.

Gap

10

At or below segment baseline

  • Affordability & Value
    Nominal
    3
  • Sustainability & Efficiency
    Nominal
    3
  • Quality & Reliability
    Functional
    4
  • Security
    Functional
    4
  • Technology & Innovation
    Functional
    4
  • Productivity
    Functional
    4
  • Performance & Driving Dynamics
    Competent
    5
  • Safety
    Competent
    5
  • Comfort & Convenience
    Competent
    5
  • Design & Emotional Appeal
    Competent
    5
Full audit report
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Full audit report
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Search your vehicle to see its Brand Coherence Score

Intelligence for Every Stakeholder

Whether you’re buying your next car or building the next model year, our analysis delivers actionable insights.

For Car Buyers

  • Compare up to 4 vehicles

    Using the same scoring framework OEMs pay for.

  • Brand DNA alignment

    Does this car deliver what the brand promises?

  • Full-spectrum analysis

    10 dimensions that cover every reason someone buys a car.

  • Free to start

    Search every scored 2026 vehicle without an account.

Compare vehicles

For OEMs

  • See your brand score first

    Before your competitors do.

  • Promise-vs-delivery analysis

    The gap between declared strategy and customer reality.

  • V-model expertise

    We know what's upstream of the quality gap.

  • Confidential audits

    Brand audits and feature-engineering support available.

Talk to us
Credibility

Why Trust BIG Intelligence

Built on
J.D. Power
Initial Quality & Dependability Studies
IIHS
Insurance Institute Safety Ratings
NHTSA
Complaints & Recall Database
Consumer Reports
Subscriber Survey Data
Independence
No Automaker AdsNo Gifted Vehicles100% Public DataOpen Methodology

We don’t accept advertising from automakers. We don’t accept free vehicles for testing. Every score is based on publicly verifiable data and disclosed methodology.

“We measure what matters — whether the brand delivers on its promises.”

— BIG Intelligence

“Real data. Not marketing spin.”

— BIG Intelligence